Social Media Optimization (SMO) is the process and techniques of creating awareness and promotion of a product or service, brand, events or a company using social media and networking websites. Social Media Optimization has become an integral part of overall digital marketing strategy of business around the world.
Just as the objective of SEO is to bring web traffic to the website of a client and hence generate quality leads and new customers, similarly the SMO also aims to bring users and buyers to client's website.
Similar to Search Engine Marketing, Social Media Marketing (SMO) involves using social media websites to display ads to get traffic to the website as well as the brand promotion.
